Do you think the Internet and digital media will be as revolutionary to society as the printing press? What technological and societal similarities/differences support your argument?
The Internet and the development of digital media have already started a revolution within society. They way we, as a society, collect information now has varied greatly since the Internet became more than just chat rooms and dial-up. Newspapers, magazines and radio shows can now almost entirely be accessed online–people no longer have to wait for their news if they want it. Digital media has also changed how editors are able to control the flow of news. Back when things had to be printed or published before people received information, editors and writers had the power of choosing what they felt people needed–or later, wanted–to know. The printing press acted in a very similar manner; information was more easily accessible than just word-of-mouth.
What forces led to the specialization of magazines following WWII? What factors are shaping the future of magazines now?
Television reigned supreme during the the 1940s and 1950s. It re-directed audiences away from magazines and newspapers, especially during WWII. In order to bring in more revenue again, magazines reverted to becoming specialized in order to find niche markets.
Why do you think music is so much more important to younger people than older people? Give several examples.
I am not sure I totally agree with this question. Or, at least, I feel that this question is a little out-dated. This question makes sense about 5-10 years ago (even though this is a newer textbook), when there was a chance that a person’s grandparents were more used to listening to radio for news than to FM bands for new music. These days, I find that I encounter older people who are just as passionate about current bands as younger people are.
What suggestions would you give a record executive regarding creating a successful business model in the digital age?
Having a very strong knowledge of social media (or having a few people employed that do) to usefully integrate his/her bands and brands. Major companies (like Coca-Cola, M&M’s, etc.) have gained major ground in the social media sphere by coming out with ground-breaking marketing campaigns. Doing it right, a smart record executive could have a lot of “free” marketing done for them by audience shares and “likes.”
Do you think still photography is as relevant as it used to be, in the age of film and television? Why?
With the age of “iPhoneography,” there’s almost an over-saturation of still photography, but then again, with applications such as Instagram and the ability to share photos almost seamlessly to the Internet, there is almost a new relevancy to it, but more for every day users instead of the professionals. For digital media, I think it is still relevant.
Why do you think movies continue to break box-office records?
Special effects continue to become more and more impressive, for one reason. The economy is also constantly changing (and mostly increasing since films were first created), with population growth contributing to that. Films also cost more to make than they used to in correlation to the population growth and economy.